Cognitive Dissonance and Addiction Behaviors Elevate Addiction Services

The criticisms were useful not only because they brought attention to cognitive dissonance theory, but primarily because they led to numerous studies from a new group of dissonance researchers that ultimately supported many of Festinger’s unorthodox predictions. By the end of the 1960’s, dissonance was arguably the most prominently researched theory in social psychology. Arguably, the least appreciated feature of dissonance theory was also its most innovative. Festinger used the term “cognitive” to precede dissonance, arguing that all types of thoughts, behaviors and perceptions were represented in people’s thinking by way of their cognitive representations. Social psychological theories of attitudes and attitude change generally involved people comparing their own attitudes to the attitudes of others, or comparing the basis for certain attitudes with information that drug addiction treatment a communicator might offer.

The Drive Properties of Dissonance: Reality or Metaphor?

A value closer to 1 indicates a stronger positive correlation, while a value closer to −1 indicates a stronger negative correlation. The T value can be further calculated by dividing the path coefficient by the standard deviation. According to previous studies, when the sample size is greater than 30, the critical value can be calculated using the normal distribution’s quartiles. In that case, it can be declared that it has a significant level within a certain error, and the critical value is usually 1.96 (5% significance level), 2.57 (1% significance level), and 3.29 (0.1% significance level). This study calculated the path coefficient and T value through bootstrapping with a sample of 5000 bootstrap cases. The results of the structural model’s path coefficients are shown in Table 6 and Figure 2.

Cognitive Dissonance and the Discomfort of Holding Conflicting Beliefs

Because it is something a person feels internally, it is not possible to physically observe dissonance. As such, no set of external signs can reliably indicate a person is experiencing cognitive dissonance. cognitive dissonance addiction Read on to learn more about cognitive dissonance, including examples, signs a person might be experiencing it, causes, and how to resolve it. Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs.

• Most participants (26/30; 86.6%) described peer posts as portraying substance use in a positive light.
• It’s a coping mechanism, albeit a maladaptive one, that allows the individual to continue their addictive behavior while minimizing the psychological distress caused by their actions.
• This study adds to the prior research by providing empirical evidence for the role of cognitive dissonance in discontinuous usage intentions of pan-entertainment mobile live broadcast platform users.
• In the history of science, a theory or perspective can become important because it is bold and controversial.

Strategies for Tackling Cognitive Dissonance in Recovery

Few studies have integrated the “cognition-emotion-behavior intention” framework and introduced self-efficacy in the theory of planned behavior to further enrich the cognitive and emotional dimensions from the level of the logic of internal factors. For drug prevention messages to be credible, they must be consistent with adolescent realities; otherwise, they may generate mistrust from adolescents, especially those who are more experienced and at-risk for substance use problems. Being consistent means acknowledging the positive effects of substance use 20 and that use does not always lead to addiction 1. Messages could offer harm reduction strategies, such as practicing moderation by setting limits for those who have already initiated 36. The literature on cognitive dissonance suggests that messages about moderation are more likely to be accepted 37. Importantly, messages must be tailored to the unique properties and consequences of each substance and to the intended audience.

Health Conditions

The moderating effect of self-efficacy on users’ continuance intention has been demonstrated in financial technology 47, indicating the correlation between mood disorders and continuance intention and the mediating role mechanism 48 of self-efficacy. These platforms have become increasingly popular in recent years, providing users with a convenient and engaging way to access a wide range of entertainment content and interact with other users in real time 24. With the rise of smartphones and mobile Internet access, pan-entertainment mobile live broadcast platforms have become accessible to a wide range of users and have the potential to revolutionize the way people consume and interact with entertainment content 25. Prior studies on pan-entertainment mobile live broadcast platforms have focused on various aspects, such as user engagement 26, retention 27, broadcasting intention 28, gifting behavior 29, and comment motivation 30. The these platforms have an impact on the entertainment industry, and these factors contribute to the success of these platforms 31,32.